The grocery delivery wars look set to get cooking… UK supermarket chain Tesco has announced the launch today of a one-hour delivery service in central London called Tesco Now — echoing Amazon’s Prime Now delivery branding Managed Services.


This comes hot on the heels of the news that ecommerce giant Amazon is wading into the bricks-and-mortar grocery business, with its planned purchase of Whole Foods for $13.7BN.


As well as a one hour delivery service (priced at £7.99), Tesco is offering a two-hour option (for £5.99) via the new Tesco Now Android or iOS app.


The supermarket chain already offered a same day delivery service in London and the South East, and a same day ‘click and collect’ option.


The new faster delivery service only covers central London, aka zone one (see below for the full list of covered postcodes). Customers can pick up to 20 items from a selection of 1,000 products. Deliveries will be made by moped work visa hong kong.


The delivery component of the service — including the picking of the items — is being taken care of by UK startup Quiqup, which last month raised a £20M Series B round to grow its “shop on your behalf” app and b2b business.


Quiqup launched in September 2014 and has delivered over 550,000 orders at this point, with more than 2,000 self-employed couriers on its gig economy platform at this point.


Tesco, which is the UK’s largest supermarket chain, clearly represents a major customer win for the startup.


In a statement Quiqup co-founder and head of product, Tim Linssen, said: “We are proud to be partnering with Tesco to provide last-mile logistics and delivery services for Tesco Now. Time is precious for today’s consumer, and Tesco Now will help give Londoners more time for what they enjoy most rdquo ielts fee;